Video preview of X-ChangePeople – The Retail Trends & The Generational Targets: Long-lived – Future Vision Workshops held on the 24th November 2016. More info … [Video in Italian]

WE-Women for Expo is an Expo Milan 2015 initiative produced in collaboration with the Italian Ministry of Foreign Affairs and the Arnoldo and Alberto Mondadori Foundation. The goal of WE – Women for Expo is to reach and involve the largest possible number of women in the project, by inviting them to express themselves through […]

On June 10th 2013 a group of 10 entrepreneurs from the Italian fashion sector all part of the group SMI (Sistema Moda Italia) experienced the Brazilian Experience in Sao Paulo with the staff of FCL do Brasil. The Brazilian Experience is an immersion program in culture, fashion, cuisine and everyday life in Brazil, coordinated by […]

The research and consultancy performed by Future Concept Lab since 2012 for Moleskine was carried out using the tools provided by our Lab approach. The project was structured in various stages, methodologically diverse, yet closely related to each other. The project led to the identification of strategic indications for planning the future steps of …

In 2012 FCL do Brasil conducted a research project for Fiat Brasil (CRM – Customer Relationship Marketing), on behalf of ISVOR, Universidade Corporativa Fiat Chrysler Latam. The research was based on the methodology MIND THE GAP®, and consisted of ethnographic observation and in-depth interviews with 4 generational nuclei in the city of Sao Paulo. …

On the threshold of its fiftieth birthday, in 2011 Panorama felt the need to launch its regeneration in terms of content and formula, for its repositioning in the market. Therefore, a Lab was started, lasting three months in which Future Concept Lab analyzed in depth the cultural trends of the collective imaginary, the use of […]

Editoriale Campi (owner of Barbanera, since 1762 the most famous almanac of Italy), in 2010, approaching the 250th birthday of the original calendar, approached Future Concept Lab with a request for research and consultancy with the aim of defining as a priority the new strategic focus for the almanac and calendar, in line with the […]

The Petrobras Lab project was the first big test for the new office of FCL do Brasil. A research project and strategic consultancy was made for the corporate communications department of Petrobras – Petróleo Brasileiro S.A, one of the world’s leading energy companies. The project foresaw an initial brand check-up phase, during which the characteristics …