On the threshold of its fiftieth birthday, in 2011 Panorama felt the need to launch its regeneration in terms of content and formula, for its repositioning in the market. Therefore, a Lab was started, lasting three months in which Future Concept Lab analyzed in depth the cultural trends of the collective imaginary, the use of […]
Editoriale Campi (owner of Barbanera, since 1762 the most famous almanac of Italy), in 2010, approaching the 250th birthday of the original calendar, approached Future Concept Lab with a request for research and consultancy with the aim of defining as a priority the new strategic focus for the almanac and calendar, in line with the […]
Carla Sozzani, founder of 10 Corso Como, talks about the birth of the very first concept store in a talk with Francesco Morace, during the Future Vision Workshop, on December 1st, 2011. [Video in Italian with English subtitles]
Stefano Beraldo, CEO of Coin Group, talks about Excelsior Milano in a dialogue with Francesco Morace at Future Vision Workshop, on December 1st, 2011. [Video in Italian with English subtitles]
The Petrobras Lab project was the first big test for the new office of FCL do Brasil. A research project and strategic consultancy was made for the corporate communications department of Petrobras – Petróleo Brasileiro S.A, one of the world’s leading energy companies. The project foresaw an initial brand check-up phase, during which the characteristics …
Linda Gobbi and Francesco Morace presented the results of the research carried out for Aperol Spritz on food styles to a select group of bloggers.
At the Palazzo delle Stelline in Milan Francesco Morace participated at the presentation of the the research Accento sull’Italia (Emphasis on Italy) developed with Accenture during 2010 and that led to identification of four paradigms of change.
Francesco Morace participated at the Sony presentation at the Triennale di Milano dedicated to “Monolithic Design” with an dialogue entitled “Between simplicity and surprise”.
L’espresso [PDF] [Italian]
TV3 – Televisió de Catalunya [Video in Spanish]