Panorama Lab

Panorama Lab

On the threshold of its fiftieth birthday, in 2011 Panorama felt the need to launch its regeneration in terms of content and formula, for its repositioning in the market. Therefore, a Lab was started, lasting three months in which Future Concept Lab analyzed in depth the cultural trends of the collective imaginary, the use of […]

  • Barbanera Lab
  • Barbanera Lab

Barbanera Lab

Editoriale Campi (owner of Barbanera, since 1762 the most famous almanac of Italy), in 2010, approaching the 250th birthday of the original calendar, approached Future Concept Lab with a request for research and consultancy with the aim of defining as a priority the new strategic focus for the almanac and calendar, in line with the […]

  • Petrobras Lab
  • Petrobras Lab
  • Petrobras Lab
  • Petrobras Lab
  • Petrobras Lab
  • Petrobras Lab

Petrobras Lab

The Petrobras Lab project was the first big test for the new office of FCL do Brasil. A research project and strategic consultancy was made for the corporate communications department of Petrobras – Petróleo Brasileiro S.A, one of the world’s leading energy companies. The project foresaw an initial brand check-up phase, during which the characteristics …

Monolithic Design – Milan

Francesco Morace participated at the Sony presentation at the Triennale di Milano dedicated to “Monolithic Design” with an dialogue entitled “Between simplicity and surprise”.