2020 – The Final Countdown – What’s next?

Tendenze Finali tra emergenze sociali e riconoscimenti personali

Gli anni ’10 del secondo millennio hanno prodotto uno scenario di permanente emergenza: Responsabilità Collettiva, Coraggio Etico, Generazione Z & Y, Intelligenza Artificiale, Prossimità Globale. Il pacchetto 2020 di ricerca, formazione e consulenza presenterà il manuale di istruzioni per definire i valori e le strategie dei prossimi anni fondato sui principi di 5 paradigmi: Unique & Universal, Serve & Share, Trust & Truth, Smart & Sustainable, Deep & Deal.

Agenda 2020

Aesthetics - Thursday, April 23rd 2020
The Aesthetic Trends, regenerated through Ethics
Paradigm Smart & Sustainable

Workshop Program

  • MORNING

  • 9.30 – 10.15
    Introduction to the workshop series: Augmented Ethics 2020
    By Francesco Morace and Linda Gobbi

  • 10.15 – 10.45
    The story of Aesthetics
    The past decade, in light of aesthetic themes By FCL

  • 10.45 – 11.15
    Trend – Crafting Sense
    The ethics of craftsmanship as an aesthetic of products and processes
    By Sabrina Donzelli, FCL

  • 11.15 – 11.45 – Coffee break

  • 11.45 – 12.15
    Trend – Plan(t) ReGeneration
    Plant grammar as the fulcrum of permanent aesthetic regeneration
    By Sabrina Donzelli, FCL

  • 12.15 – 12.45
    Living Now, by BTicino
    Milka Eskola, Director art & design, Legrand group

  • 12.45 – 13.00
    Questions and discussion

  • 13.00 – 14.00 – Lunch break

  • AFTERNOON

  • 14.00 – 14.45
    Trend – Dissonant Portraits
    Aesthetic wealth, human and creative, of plural singularities
    By Sabrina Donzelli, FCL

  • 14.45 – 15.30
    Paradigm – Smart & Sustainable
    ResponsAbility as a quality of the commitment to sustainability: GenZ and Millennials between ethics and aesthetics
    By Linda Gobbi, Francesco Morace and Isabella Guaitoli, FCL

  • 15.30 – 16.00
    The Assisi Manifesto
    Ermete Realacci, President of Symbola Fondazione per le Qualità Italiane

  • 16.00 – 16.15
    Strategic conclusions
Consumption - Thursday, June 25th 2020
The Consumption Trends, for important rewards
Paradigm Serve & Share

Communication - Thursday, October 8th 2020
The Communication Trends, to be measured through influencing
Paradigm Trust & Truth

Retail - Thursday, November 26th 2020
The Retail Trends, to be re-imagined in a Pro Mix dimension
Paradigm Deep & Deal

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