2020 – The Final Countdown – What’s next?

Emerging trends between social emergencies and personal recognition

The COVID-19 pandemic has produced a permanent emergency scenario: Collective
Responsibility, Ethical Courage, Generation Z & Y, Artificial Intelligence, Global Proximity. The 2020 research, training and consultancy package will present the tool box to define the values and strategies of the coming years based on the principles of 4 paradigms: Serve & Share, Trust & Truth, Smart & Sustainable, Deep & Deal.

Agenda 2020

Aesthetics - Thursday, June 25th 2020
The Aesthetic Trends, regenerated through Ethics
Paradigm Smart & Sustainable

Workshop Program

  • MORNING

  • 9.30 – 10.15
    Introduction to the workshop series: Augmented Ethics 2020
    By Francesco Morace and Linda Gobbi

  • 10.15 – 10.45
    Time and space during quarantine
    By Francesco Morace

  • 10.45 – 11.15
    Trend – Crafting Sense
    The ethics of craftsmanship as an aesthetic of products and processes
    By Sabrina Donzelli, FCL

  • 11.15 – 11.45 – Coffee break

  • 11.45 – 12.15
    Trend – Plan(t) ReGeneration
    Plant grammar as the fulcrum of permanent aesthetic regeneration
    By Sabrina Donzelli, FCL

  • 12.15 – 12.45
    Living Now, by BTicino
    Milka Eskola, Director art & design, Legrand group

  • 12.45 – 13.00
    Questions and discussion

  • 13.00 – 14.00 – Lunch break

  • AFTERNOON

  • 14.00 – 14.45
    Trend – Dissonant Portraits
    Aesthetic wealth, human and creative, of plural singularities
    By Sabrina Donzelli, FCL

  • 14.45 – 15.30
    Paradigm – Smart & Sustainable
    ResponsAbility as a quality of the commitment to sustainability: GenZ and Millennials between ethics and aesthetics
    By Linda Gobbi, Francesco Morace and Isabella Guaitoli, FCL

  • 15.30 – 16.00
    The Assisi Manifesto
    Ermete Realacci, President of Symbola Fondazione per le Qualità Italiane

  • 16.00 – 16.15
    Strategic conclusions
Consumption - Thursday, September 10th 2020
The Consumption Trends, for important rewards
Paradigm Serve & Share

Communication - Thursday, October 8th 2020
The Communication Trends, to be measured through influencing
Paradigm Trust & Truth

Retail - Thursday, November 26th 2020
The Retail Trends, to be re-imagined in a Pro Mix dimension
Paradigm Deep & Deal

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