2020 – The Final Countdown – What’s next?

Emerging trends between social emergencies and personal recognition

The COVID-19 pandemic has produced a permanent emergency scenario: Collective
Responsibility, Ethical Courage, Generation Z & Y, Artificial Intelligence, Global Proximity. The 2020 research, training and consultancy package will present the tool box to define the values and strategies of the coming years based on the principles of 4 paradigms: Serve & Share, Trust & Truth, Smart & Sustainable, Deep & Deal.

Agenda 2020

Aesthetics - Thursday, June 25th 2020
The Aesthetic Trends, regenerated through Ethics
Paradigm Smart & Sustainable

Workshop Program

  • MORNING

  • 9.30 – 10.15
    Introduction to the workshop series: Augmented Ethics 2020
    By Francesco Morace and Linda Gobbi

  • 10.15 – 10.45
    The landscape and the paradigms 2020
    By Francesco Morace

  • 10.45 – 11.15
    Trend – Crafting Sense
    The ethics of craftsmanship as an aesthetic of products and processes
    By Sabrina Donzelli, FCL

  • 11.15 – 11.45 – Break

  • 11.45 – 12.15
    Trend – Plan(t) ReGeneration
    Plant grammar as the fulcrum of permanent aesthetic regeneration
    By Sabrina Donzelli, FCL

  • 12.15 – 12.45
    Living Now, by BTicino
    Milka Eskola, Director art & design, Legrand group

  • 12.45 – 13.00
    Questions and discussion

  • 13.00 – 14.00 – Lunch break

  • AFTERNOON

  • 14.00 – 14.45
    Trend – Dissonant Portraits
    Aesthetic wealth, human and creative, of plural singularities
    By Sabrina Donzelli, FCL

  • 14.45 – 15.30
    Paradigm – Smart & Sustainable
    The values and dimensions of Smart & Sustainable
    By Linda Gobbi, Francesco Morace, FCL

  • 15.30 – 16.00
    The Assisi Manifesto
    Ermete Realacci, President of Symbola Fondazione per le Qualità Italiane

  • 16.00 – 16.30
    La Rinascita dell’Italia
    Presentation of the book by Francesco Morace in a dialogue with Luigi De Vecchi, Chairman of EMEA Banking
Consumption - Thursday, September 10th 2020
The Consumption Trends, for important rewards
Paradigm Serve & Share

Workshop Program

  • MORNING

  • 9.30 – 9.45
    Introduction to the workshop day
    By Linda Gobbi, FCL

  • 9.45 – 10.15
    The breath of consumption A.C. (After Covid)
    By Francesco Morace, FCL

  • 10.15 – 10.45
    The future of large scale consumption
    by Luigi Rubinelli, Director of RetailWatch.it

  • 10.45 – 11.15
    Trend – Deep Living
    Living the consumer experience for a new quality of life
    By Sabrina Donzelli, FCL

  • 11.15 – 11.45 – Break

  • 11.45 – 12.15
    Trend – Body Breath
    The body’s breath as a measure of the right rhythm in consumption
    By Luisa Aschiero, FCL

  • 12.15 – 12.45
    Questions and discussion

  • 12.45 – 14.30 – Lunch break

  • AFTERNOON

  • 14.30 – 15.00
    Trend – UpRight Good
    The recognition of mutual and shared values in consumption
    By Isabella Guaitoli, FCL

  • 15.00 – 15.30
    GenZ and Millennials between Ethics and Consumption
    By Linda Gobbi and Isabella Guaitoli, FCL

  • 15.30 – 16.00
    Paradigm – Serve & Share
    By Francesco Morace

  • 16.00 – 16.30
    Responsabili. Come civilizzare il mercato.
    Dialogue with Stefano Zamagni, Professor of Political Economy at the Università di Bologna
Communication - Thursday, October 8th 2020
The Communication Trends, to be measured through influencing
Paradigm Trust & Truth

Retail - Thursday, November 26th 2020
The Retail Trends, to be re-imagined in a Pro Mix dimension
Paradigm Deep & Deal

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