Mapping the now present future

The 2019 Future Vision Workshops series by Future Concept Lab will be entirely dedicated to the challenge of Mapping the future and will have as its main theme the activities and ideas of Leonardo da Vinci, 500 years from his death. The regeneration of the global trend scenario, passes through the activation of new cognitive compasses to guide managers and professionals along strategic routes modulated over the medium to long term.

The proposed analysis tools will help to orient strategic actions on the new maps that explore global trends, analysed through a specific focus on the elective sectors of each day: from food to domesticity, from technological innovation to design, from services to care.

The 4 trends presented throughout the day will illustrate the future scenarios that will help to govern the great change under way, starting from the analysis of the conceptual heritage gathered over the years by the Institute and with a diachronic reflection on the influence of the past on the paths of the present, analysed through specific case studies also from the FCL Observatories.

The Aesthetics Landscape MIDCULT - Thursday, April 11th 2019
The aesthetic signals interpret the new balance between creative mass, multiplication of signs and elective qualities.

Workshop Program

  • MORNING

  • 9.30 – 10.15
    Introduction to the workshop day
    By Francesco Morace and Linda Gobbi

  • 10.15 – 10.45
    Trend – PhotoGraphic Quality
    By Valentina Ventrelli, FCL
    Colour, light, sharpness and contrast as essential parameters of design quality in widespread aesthetic languages.

  • 10.45 – 11.15
    See the music
    By Paolo De Francesco, Art director
    The view of a creative in the field of graphics and photography on the subject of disciplines in relation to contemporary languages.

  • 11.15 – 11.45 – Coffee break

  • 11.45 – 12.15
    Trend – Symmetric Hypnosis
    By Valentina Ventrelli, FCL
    Symmetrical suggestion and kaleidoscopic repetition as creative vertigo.

  • 12.15 – 12.45
    The Human Tipe
    By Andrea Incontri, Designer
    The vision and inspiration of an artist between analogue and digital.

  • 12.45 – 13.00
    Questions and discussion

  • 13.00 – 14.00 – Lunch break

  • AFTERNOON

  • 14.00 – 14.45
    Labo Matter: the solid side of innovation
    By Christian Tubito, Project Manager, Innovation & Research, Material ConneXion Italia e Filippo Servalli, Marketing & Sustainability Corporate Director – RadiciGroup
    How engineering the development of matter launches us towards more advanced project opportunities and unexpected products.

  • 14.45 – 15.30
    Trend – Augmented Illusion
    By Valentina Ventrelli, FCL
    New technologies define landscapes of pure and conscious illusion, fuelling the desire to go beyond reality.

  • 15.30 – 16.00 – Coffee break

  • 16.00 – 16.30
    Greenrail-Sustainability and Innovation in the railway sector
    By Giovanni De Lisi, CEO and Founder Greenrail
    The experience of a start-up in sustainable technological development.

  • 16.30 – 17.15
    Trend – MateriaLens
    By Valentina Ventrelli, FCL
    Scientific observation of materials as a creative imprint, between function and decorum, aesthetic language and structural innovation.

  • 17.15 – 17.30
    Strategic conclusions
The Consumption Landscape DETAILS - Thursday, June 27th 2019
The new world of consumption is qualified through an in nite series of specificities: special occasions, unique processes, radical personalization.

Workshop Program

  • MORNING

  • 9.30 – 10.15
    Introduction: Detail/Particular Consumption
    By Francesco Morace and Linda Gobbi

  • 10.15 – 10.45
    Is the consumer ahead of companies?
    By Luigi Rubinelli, Director of RetailWatch.it

  • 10.45 – 11.15
    Trend – CorpoNation
    By Lucia Chrometzka, FCL
    From declarations of intent to innovative solutions in an increasingly responsible business world, which today takes on the new role of social facilitator.

  • 11.15 – 11.45 – Coffee break

  • 11.45 – 12.15
    Trend – WellSense
    By Lucia Chrometzka, FCL
    From an ego referenced aesthetic personalization to the search for empowerment and personal growth, in a constant balance between sensoriality and wellness.

  • 12.15 – 12.45
    LabSolue, the perfumes and its olfactory library
    By Giorgia Martone, Founder Labsolue and Adviser for ICR Cosmetics

  • 12.45 – 13.00
    The disappearance of prices
    By Massimiliano Dona, lawyer, President of the Unione Nazionale Consumatori

  • 13.00 – 14.00 – Lunch break

  • AFTERNOON

  • 14.00 – 14.45
    New social gyms: how digital entertainment becomes a bridge to physical relationships
    By Geoffrey M. Davis, General Manager & Co-Founder Digital Bros Game Academy

  • 14.45 – 15.30
    Trend – GeniusPath
    By Lucia Chrometzka, FCL
    From the materiality of products to the innovation of processes, for new business models that have a radical impact on the collective imaginary.

  • 15.30 – 16.00 – Coffee break

  • 16.00 – 16.30
    My Cooking Box occasions: between gourmet passion and simplification of excellence
    By Chiara Rota, Co-founder My Cooking Box

  • 16.30 – 17.15
    Trend – InSmartWeTrust
    By Lucia Chrometzka, FCL
    From the simplification of the everyday to the amplification of empathic experiences even in domesticity, through increasingly sensitive and chameleon-like technology.

  • 17.15 – 17.30
    Strategic conclusions
The Communication Landscape ULTRAMEDIATED - Thursday, October 10th 2019
Communication lives the paradox of the free circulation of stimuli that is self-organizing through increasingly powerful mediation and filters.
The Retail Landscape 5.0 - Thursday, November 28th 2019
In a global system shaped by a 4.0 industry and multinational strategies, trade is strengthened only if it has the ability to regenerate through interpersonal relationships.
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