Mapping the now present future

The 2019 Future Vision Workshops series by Future Concept Lab will be entirely dedicated to the challenge of Mapping the future and will have as its main theme the activities and ideas of Leonardo da Vinci, 500 years from his death. The regeneration of the global trend scenario, passes through the activation of new cognitive compasses to guide managers and professionals along strategic routes modulated over the medium to long term.

The proposed analysis tools will help to orient strategic actions on the new maps that explore global trends, analysed through a specific focus on the elective sectors of each day: from food to domesticity, from technological innovation to design, from services to care.

The 4 trends presented throughout the day will illustrate the future scenarios that will help to govern the great change under way, starting from the analysis of the conceptual heritage gathered over the years by the Institute and with a diachronic reflection on the influence of the past on the paths of the present, analysed through specific case studies also from the FCL Observatories.

The Aesthetics Landscape MIDCULT - Thursday, April 11th 2019
The aesthetic signals interpret the new balance between creative mass, multiplication of signs and elective qualities.

The Consumption Landscape DETAILS - Thursday, June 27th 2019
The new world of consumption is qualified through an in nite series of specificities: special occasions, unique processes, radical personalization.

The Communication Landscape ULTRAMEDIATED - Thursday, October 10th 2019
Communication lives the paradox of the free circulation of stimuli that is self-organizing through increasingly powerful mediation and filters.
The Retail Landscape 5.0 - Thursday, November 28th 2019
In a global system shaped by a 4.0 industry and multinational strategies, trade is strengthened only if it has the ability to regenerate through interpersonal relationships.
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