Future Concept Lab – Future Vision Workshops: 2013

Nuclei of the Future

For the 2013 series Future Concept Lab will present four workshops focused around an analysis of the Nuclei of the Future that are changing the world and the global markets.
The four workshop days will serve as occasions in which to explore, gain an understanding of and work on the contexts and dynamic acceleration of such nuclei, which transform:

Weak signals into trends (for research managers)
Trends into paradigms (for innovation strategists)
Paradigms into economic strength and business (for economists, entrepreneurs and the business oriented community)
Distinctive qualities into shared quantities (for consumers)
Niches markets into global markets (for communicators)
Exclusive products into inclusive experiences, driven by the generational nuclei (for marketing managers).

In order to share its methodologies and concrete work paths, during each individual workshop day Future Concept Lab will present one of its original research techniques, in addition to a case study with live testimonies from the business world, offering an analysis of the strategic steps implemented, from the conceptual definition of the project to its resulting success.
Each day will also be an opportunity to view short video interviews from a select number of generational groups, to observe performances and to circulate comments and suggestions made by participants in real time through social networks.

11th April 2013

Aesthetics – The educational role of Aesthetics: Design thinking that becomes mainstream

Workshop Program

9.30 – 9.45
Introduction to the Future Vision Workshops 2013 Linda Gobbi
9.45 – 10.15
Nuclei of the future and their proximity Francesco Morace
10.15 – 10.45
Noble Line An exploration into the new boundaries of excellence, drawing inspiration from the concept of nobility and its aesthetic paradoxes
10.45 – 11.15
Mass is More Atypical uniformity, how it has gradually given life to new design projects that are both aesthetic and social
11.15 – 11.30 – coffee break
11.30 – 12.00
An unusual conversation between exclusivity and inclusivity Alex Terzariol, managing partner
and Michael Scherer, business development manager MM Design
12.00 – 12.30
Solid Inside Materials as the substance for and nourishment of emerging aesthetics, with an exploration into their character and how they interact in specific contexts
12.30 – 13.00
Hidden Presence Aesthetics that focus on the essence of the object and the dematerialization of it, forgetting (apparently) its most obvious formal aspects
13.00 – 14.00 – lunch
14.00 – 14.45
CoolHunting.com: the talent of selection and the role of the web Josh Rubin and Evan Orensten (founders of coolhunting.com)
14.45 – 15.15
Plain Evidence The naked truth as a new territory for aesthetic exploration that is more acute and advanced
15.15 – 15.30 – coffee break
15.30 – 16.00
Visionary Tricks Representation as part of the visionary design, which amplifies the concept of perception
16.00 – 16.30
The evolution of coolhunting for FCL Two Brazilian experiences: The map of seduction and The feminine imprint in Cantagalo favela, Rio de Janeiro
16.30 – 17.00
Closing remarks and strategic conclusions
17.00 – 18.30
Che cos’è il futuro A conversation about the newest book by Francesco Morace

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27th June 2013

Consumption – Terrain for cultivating interests and nourishing growth

Workshop Program

9.30 – 10.00
Planting, cultivating and nourishing: directions and keywords for new consumption Francesco Morace
10.00 – 10.20
Agri-Cultural Plots From agriculture to productive systems: experiences to cultivate and nourish in consumption
10.20 – 10.40
Pro-Creative Act Consumer culture and cultural consumption, beetwen new scenarios and shared strategies
10.40 – 11.15
Territories and new talents: reality in transformation
Stefano Ravizza, Delegate to Coldiretti (National Confederation of Farmers) Young Entrepreneurs of Lombardy
11.15 – 11.40 – coffee break
11.40 – 12.00
ModularScapes Spatial boundaries and domestic objects in a modular and transforming landscape
12.00 – 12.20
eMotion Partners Integrated products and services: travelling companions for consumption and mobile occasions
12.20 – 12.45
The strategic design synthesis between Domesticity and Mobility
Dialogue with Stefano Marzano, Chief Design Officer Group Management – Electrolux
12.45 – 13.00
Questions and discussion
13.00 – 14.00 – lunch
14.00 – 15.00
The Samsung Young Design Award project and the integrated research by Future Concept Lab
Linda Gobbi, Future Concept Lab and Claudia Guardamagna, Consumer and Marketing Insight Manager – Samsung Electronic Italia
15.00 – 15.20
Quality Bonds Ethics of quality as the basis for shared responsibility in both consumption and the respect of the consumer
15.20 – 15.40
Sense Lab Sense-oriented experimentation in products with high sensory levels
15.40 – 16.00
The strategic and productive synthesis between Responsibility and Attractiveness
Dialogue with Lorella Coppo, Marketing Director – Bionike
16.00 – 16.20 – coffee break
16.20 – 16.50
New consumption is vintage?
Luigi Rubinelli, journalist and Director of RetailWatch
16.50 – 17.10
Questions and discussion
17.10 – 17.30
Strategic conclusions

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10th October 2013

Communication – Social magnetism and its impact on businesses dedicated to advanced communication

Workshop Program

9.30 – 10.15
The significance of the expanding social reality: the existenz maximum in the relationship between people and the market Francesco Morace
10.15 – 10.45
Bright Metropolis Smart technology moves to the cities, offering new forms of communication and intelligent urban furniture
10.45 – 11.15
Eccentric Me Personal eccentricities become communications new terrain for experimentation
11.15 – 11.30 – coffee break
11.30 – 12.00
The tandem Hyper-public & Hyper-private A conversation with Pepe Moder, Digital Marketing Director and Claudia Paoluzzi, Digital Marketing International Key Projects Pirelli
12.00 – 12.30
Cheeky Mainstream New rules of interaction with the media will be based on an attraction generated by (IM)pertinent messages
12.30 – 13.00
Comu-Niche Transmitting the most the genuine creative talents, that is what the relationship between communication and the community will be founded on
13.00 – 14.00 – lunch
14.00 – 14.30
Nintendo case study: Super Mario soars in the social sphere and Japanese rigor adjusts to the immediacy of new forms of communication
Simona Portigliotti, Senior Brand Manager at Nintendo Italia
14.30 – 15.00
iCoolhunt: using social gaming *data and insights * to design a comprehensive map of global innovation
Luca e Alessio Morena, iCoolhunt founders
15.00 – 15.30
Solid Clouds Finding a balance between the permanence of digital memory and peoples desire to forget… this will be the gamefield for playing out the future of communication
15.30 – 16.00
Moldable Affinities Education and communication will be regulated by moldable affinities, which grow and develop with the people
16.00 – 16.15 – coffee break
16.15 – 16.45
FCL’s methodology and practices for conducting the multidisciplinary researches
Linda Gobbi
16.45 – 17.15
Veneta Cucine: Quick Design in the communication of domesticity
Francesco dell’Agnello, Research and Development at Veneta Cucine
17.15 – 17.30
Strategic conclusions

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28th November 2013

Retail – The integrated areas between real and virtual that are shaping the market today

Workshop Program

9.30 – 10.00
Which “open markets”: the meanings, opportunities and new prospects Francesco Morace
10.00 – 10.30
Reduce by offering more services, is this possible? Challenges and opportunities in Retail
Luigi Rubinelli, Director of RetailWatch
10.30 – 10.50
Km 0 The new challenges of local retail
10.50 – 11.10
Km 10,000 The new languages of multi-channel offers
11.10 – 11.30 – coffee break
11.30 – 12.00
Cook case study: new strategies of proximity
dialogue with Antonio Scarlino Presidente e fondatore di Cook
12.00 – 12.20
Limited Occasions Carpe diem & advanced retail
12.20 – 12.40
Permanent Bargain The continuous flow of offers
12.40 – 13.00
LAK. Innovation and services for a kitchen that’s more liveable
A conversation with Felice Pietro Fanizza Director of Snaidero Scientific Foundation
13.00 – 14.00 – lunch
14.00 – 14.45
FCL research application – The world of services is measured through innovation: the Lab with Carige
Antonello Amato, Communications Director, Carige
Gianfranco Lertora, Commercial Planning and Marketing, Carige
Linda Gobbi, Future Concept Lab
14.45 – 15.00
Questions and discussion
15.00 – 15.20
Collective Synapses Social retail & new web-like relationships
15.20 – 15.40
Brand Expansion Smart solutions for retailers
15.40 – 16.00 – coffee break
16.00 – 16.30
Lab store L.UN.A.
conversation with Dario Apollonio Director of L.UN.A University
16.30 – 17.00
Dignity, Love & Smart Cities
Nicola Palmarini, Director Human Centric Solutions Center, IBM Europe
17.00 – 17.30
Closing remarks and strategic conclusions

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