On the 8th of November 2007 the book “Real Fashion Trends: the cool-hunter guide” was presented to the public at Triennale di Milano. As well as Francesco Morace, the editor of the book and founder of Future Concept Lab, there was Elio Fiorucci (Stylist and a point of reference for every cool hunter), Valentina Ventrelli and Paolo Ferrarini (co-authors of the book). The were over 300 people present who were able to follow and be protagonists of a performance of “live cool-hunting” through the photographs of Valentina di Francesco.