Master 24: Marketing & Communication

27th of February 2008 saw the launch in all Italian newsagents of the new Masters Course by Il Sole 24 Ore dedicated to Marketing and Communication. Within the first and third boxes of the series, that are entitled “To know marketing: scenarios in continuous evolution” and “To know new needs in order to understand the market” one finds included two video interviews in which Francisco Morace introduces the readers to the rules of the new market, to new consumption behaviours, to the values of the different generations and to cool hunting as a new methodology of research. A complete and articulated profile of the activities of Future Concept Lab emerges.