The exhibition of the projects competing at the JTI Clean City Lab, JTI’s international design contest organised in collaboration with Future Concept Lab and under the patronage of Regione Lombardia and Comune di Milano, opened on April 8 at La Triennale di Milano.
Almost a hundred students from four prestigious international design schools – Politecnico di Milano, Chelsea College of Arts – University of the Arts London, IED Barcelona (I+ED Lab) and HEAD of Geneva – worked together to develop communication projects aimed at raising awareness of the impact of smoking habits on the environment, in order to change smokers’ behaviour and reduce the waste generated by cigarettes in urban areas.
Many innovative communication campaigns were submitted: the first prize was awarded to #epicmoment, a project developed by a group of students from the Politecnico di Milano: Mattia Geraci, Matteo Palmieri, Francesco Paleari and Gaia Satta. The project #epicmoment was unanimously chosen ” for the ability to transform a duty (looking for a suitable container in which to throw away the cigarette end) in a happy, shared “epic moment”. With the possibility of a web version, this is a good opportunity to circulate a viral, virtuous and engaging on-line message.”
The second place went to This is not a small problem, by Joana Pereira and Anibal Tapias, IED Barcelona (I+ED Lab), for “for the clear and direct communicative power of the message”. The third prize was awarded to Listen to your butt by Billy Osborne of Chelsea College of Arts – University of the Arts London, for “the originality of a poetic and emotional message”.
Special mentions to: I was a cigarette butt by Alejandra Chinolla, Amparo Cativiela, Belén Páliz and Claudia Guevara (IED Barcelona) and 2-10 by Matt Ashmore (Chelsea College of Arts London).
The winners, together with the other finalist projects, were on display to the public at Triennale di Milano – Triennale Lab space from April 8 to 13, 2014 in an area which has been designed by Vicente Garcia Jimenez & Cinzia Cumini studio.
Launched in 2011, the “JTI Clean City Lab” fosters dialogue around the model of a “city of the future”, an open city respectful of the different choices made by different people. The first edition focused on the portable ashtray of the future, and the second on ashtrays for external use. The third one last year was devoted to outdoor spaces for smokers.