Francesco Morace and Elisabetta Pasini managed a three days conference on Global Trends in Bogotà ( 1/3 September 2008) that was the launch of the project Bogotà Innova, sponsored by the local CCB – Bogotà’s Chamber of Commerce. The aim of the project is to create a permanent Observatory on Trends, in order to promote innovation through the strategic alliance between companies and design and to increase the international role of the Colombian capital. More than 700 people, professionals and designers from companies and universities, took part to the event that will be followed with a second session at the end of November 2008