Future Vision Workshops: 2026
The Challenges of Future Building
In the 2026 edition of the Future Vision Workshops Future Concept Lab will focus on the prospects of Future Building and Future MKTG & HR intelligence, starting from the characteristics of GenAlpha and then extending to other generations, with implications for Aesthetics, Consumption, Communication, and Retail, with a refresher and consultancy program, including scenario training and tailor-made consultancy. The proposal is based on a socio-cultural reflection on the radical changes taking place in the socio-political and market landscape, with a range of themes relevant to corporate strategies (Uniqueness, Sustainability, AI implementation, Welfare), which will make up the four-day program with the participation of entrepreneurs, creatives, and managers.
The ability to understand and imagine the future will be at the heart of the program of Engagement and Activation. The time has come to react and intervene, to choose and pursue personal, family, and social growth goals in harmony with each company’s business. Future paradigms, evolutionary trends, and emblematic corporate success stories will be addressed, and the most appropriate tools and strategies for becoming protagonists in the ongoing change will be indicated. The 2026 research, training, and consulting package involves 20-30 remote listeners, with one in-person meeting, with the aim of applying the emerging trends in the most advanced scenario to different business environments.
The Quest for Recognition in Uniqueness: How to Regenerate Corporate DNA and Business on the Edge of an «extreme» Present. Aesthetic trends are rooted in the increasingly creative lifestyle choices of Consumer Authors. Case studies and trends in the Unique & Universal paradigm, starting with supply chains, processes, and their creative innovation. The meanings and generational differences in the aesthetics landscape: between GenAlfa (8-12 year-olds) and ProTasters (40-49 year-olds). The standard-bearers of fashion, design, style, beauty, and art.
Proactive and Generative Consumption: Food, Home, Automotive, Wellness. Consumption trends and solutions to be implemented sector by sector. Case studies and trends in the Smart & Sustainable paradigm. Generational orientations and differences in the landscape of sustainability and generative consumption: between ExperTeens (16-19 year-olds) and New Normals (45-60 year-olds).
Working creatively on the «unspoken» and latency: the sparks between the corporate past (Heritage, Legacy) and the digital future (Artificial Intelligence and Augmented Reality). Communication trends are redefining the intersection of brand, imagination, and advertising, guiding their choices. Case studies and trends in the Trust, Truth, and Share paradigm. Codes, languages, and generational bridges in the “intelligent” communication landscape: between CreActives (20-29 year-olds) and Mind Builders (55-69 year-olds).
The radical challenge of innovation in services: exemplary actions in commerce, tourism, credit, and insurance. Retail trends transforming the market and incorporating multigenerational insights emerging from civil society. Case studies and trends in the Quick, Deep & Deal paradigm. The experiences and expectations of different generations in the integrated retail landscape: between ProActives (25-34 year-olds) and Premium Seekers (50-65 year-olds).