Future Vision Workshops: 2024
The Challenges of Gaseous Modernity
In 2024 the Future Vision Workshops will focus on the scenarios of Gaseous Modernity. The ability for resilience put in place by citizens and businesses is only the premise for next year’s journey which will rather be characterised by Engagement and Activation. At the basis of the new proposal, we find a socio-cultural reflection on the trends of the future scenario, with a range of relevant themes: from creativity to business strategies.
The search for lightness in the uniqueness of beauty: Architecture, Design, Graphics, Fashion. Aesthetic trends that focus on visionary creativity. Cases and trends of the Unique & Universal paradigm. The meanings and generational differences in the aesthetics scenario: CreActives (20-29 year olds), ProTasters (40-49 year olds), Premium Seekers (50-65 year olds).
The suspended future and the permanent center of gravity: Home, Body, Mobility, Health. Consumer trends that focus on conscious subjectivity. Cases and trends of the Smart & Sustainable paradigm. The orientations and generational differences in the generative consumption scenario: ExpoTeens (13-16 year olds), ProActives (25-34 year olds), Singular Women (50-64 year olds).
The present of integrated intelligence: the sparks between the corporate past (Heritage, Legacy) and the digital future (AI, AR). Communication trends that focus on the meeting between Brand, Imagination and Advertising. Cases and trends of the Trust & Truth paradigm. Codes and languages for the different generations in the “intelligent” communication scenario: TechTweens (9-12 year olds), ExperTeens (16-19 year olds), Mind Builders (55-69 year olds).
The radical challenge of innovation in services: exemplary actions in Commerce, Credit and Insurance. Retail trends transforming the market. Cases and trends of the Deep & Deal paradigm. The experiences and expectations for the different generations in the integrated retail scenario: ProFamilies (30-39 year olds), New Normals (40-54 year olds), Family Activists (over 65 year olds).