Future Vision Workshops: 2023
4 worlds of happiness
The capacity for resilience put in place by citizens and businesses, is only the premise of the path that in 2023 will be under the banner of Discernment. Each element separated (the good and the bad that history imposes) and discern the righteous, seen more clearly, but even all that which makes us happy. The time has now come to react and intervene, to choose and pursue the true good and at the same time personal happiness.
Particularly 4 dimensions that derive from the etymology of the word happiness in four different cultures will be explored: Eudamonìa from ancient Greek (the happiness of doing things well), Felicitas from Latin (the happiness of bloom), Ashré from Hebrew (the happiness of moving towards one’s goals) and Happiness from English (happiness as an opportunity to be seized).
From the Greek Eudaimonìa: the happiness of excellence in doing things well. The aesthetic trends that focus on creativity as a propitiatory rite. Cases and trends of the Unique & Universal paradigm. Meanings and generational differences in the aesthetic scenario: CreActives (20-29), ProFamilies (30-39), ProTasters (40-49).
From the Latin Felicitas: the happiness of bloom. Consumption trends that focus on the ancestral fertility of the earth (and of the female world). Cases and trends of the Smart & Sustainable paradigm. Generational orientations and differences in the consumer scenario: ProActives (25-34), New Normals (40-54), Singular Women (50-64).
From the English Happiness: happiness as an opportunity to be seized. Communication trends that focus on the future to happen. Cases and trends of the Trust & Truth paradigm. Codes and languages for different generations in the communication scenario: TechTweens (9-12), ExperTeens (16-19), Mind Builders (55-69).
From the Hebrew Ashrè: the happiness of proceeding decisively towards one’s goals. Retail trends that focus on achieving a better life condition. Cases and trends of the Deep & Deal paradigm. The experiences and expectations for the different generations in the value distribution scenario: ExpoTeens (13-16), Premium Seekers (50-65), Family Activists (65 and over).