Contemporary Aesthetic trends and the «Brazilian Lab»

Workshop Program

• 9.30 – 10.15
  The Aesthetics, the Third Renaissance and the new Brazil’s vision
  In this first seminar, Future Concept Lab works on Brazil’s cultural specificity and on the challenge of the “Third Renaissance” that will surprisingly converge into a tank of stimuli illustrated through 7 main Aesthetic Trends
• 10.15 – 10.45
  Pluriversus Trasformactio
  The world of Aesthetics, with its dynamic evolution, is in constant change and it poses the challenge of adapting to such a fast changing and multi-faceted scenarios
• 10.45 – 11.15
  Multiplayer Renaissance
  The ability to profit from human intelligence shared at different levels passes through the web, giving life to shared experiences and occasions in which people can freely confront their vision and creations
• 11.15 – 11.30 – coffee break
  
• 11.30 – 12.00
  Senai Cetiqt and the research project ‘DNA Brasil’: a path to future development
  Patrícia Dalpra, Communication Consultant Senai Cetiqt
• 12.00 – 12.30
  Perceptione Virtuosa
  Perception has become one of the most sensitive and crucial elements of our market and social scenario. It refers to manufacturing processes, quality textures and attention to detail, representing the new criteria that can enhance the product experience
• 12.30 – 13.00
  Osklen, a case of advanced aesthetics and innovative susteinability
  Oskar Methsavath, founder and Art Director of Osklen
• 13.00 – 14.00 – lunch
  
• 14.00 – 14.30
  Memoriae Visionariae
  Human and technological memory, together with a personal and collective visionary voca- tion, are two complementary strategic directions in the shaping of advanced aesthetics
• 14.30 – 15.00
  The work of the Campana Brothers and the case study of Edra
  Massimo Morozzi, Art Director of Edra
• 15.00 – 15.30
  Creatividad Publica
  The creative shift from the private to the public dimension is a strategic passage that explains the ethic and aesthetic evolution occurring today in all advanced societies
• 15.30 – 16.00
  Emotion Soutenible
  Sustainability has become the most crucial theme on which companies and organisations are proposing new creative visions and investing financially
• 16.00 – 16.15 – coffee break
  
• 16.15 – 16.45
  AmazonLife, a balance between nature and fashion
  Lorenzo Braccialini, Marketing Director Braccialini
• 16.45 – 17.15
  Body Sense
  The body experience is today at the base of the consumer’s aesthetic attitude and choices, and the balance between comfort, taste and health represents a key of success for those products that are able to combine form and function
• 17.15 – 17.30
  Strategic Conclusions

Consumption trends and the «Chinese Dragon»

Workshop Program

• 9.30 – 10.15
  Introduction
  The challenges between Italy and China Francesco Morace and Giorgio Arfaras, author of the book “Il grand’ammiraglio Zheng-He e l’economia globale” (The great admiral Zheng-He and the global economy)
• 10.15 – 10.45
  Iconographic Process
  Clothes, accessories and cult objects from Italy for China
• 10.45 – 11.15
  The Talent System
  Knowledge, Universities, and facilitators of talent between Italy and China
• 11.15 – 11.30 – coffee break
  
• 11.30 – 12.00
  The case of “Designing for China”
  Loredana di Lucchio, Sapienza Università di Roma
• 12.00 – 12.30
  Virtuous Appearance
  Luxury, tourism and services of excellence in the Chinese market
• 12.30 – 13.00
  Hospitality projects of excellence in China
  Marina Baracs, LTW Partners
• 13.00 – 14.00 – lunch
  
• 14.00 – 14.30
  Scenographic Memory
  The home, furnishings, design, domesticity and the new Chinese family
• 14.30 – 15.00
  The case of Innovetion Valley
  Cristiano Seganfreddo, Direttore Fuori Biennale (Venice) and Giovanni Bonotto, Managing director of Bonotto spa
• 15.00 – 15.30
  National Character
  Food, restaurants and gastronomy. A bridge between Italy and China
• 15.30 – 16.00
  Sustainability through State Control
  The environment, architecture and city planning. China’s new challenge
• 16.00 – 16.15 – coffee break
  
• 16.15 – 16.45
  Core Defence
  The body, beauty and physical exercise for a new Chinese wellness
• 16.45 – 17.15
  The case of Santa Maria Novella
  Eugenio Alphandery, Managing director of Santa Maria Novella
• 17.15 – 17.30
  Strategic Conclusions

Communication trends and «Indian Tales»

Workshop Program

• 9.30 – 10.00
  Introduction
  By Francesco Morace and Piero Bassetti – President of Fondazione Bassetti and Globus et Locus – on the theme:
  «Italians. The possible future of a global community»
• 10.00 – 10.30
  Pluriversus Trasformactio
  I am the media. The new balance between the protagonism of the media and that of the consumer. The relationship between web and telephone.
• 10.30 – 11.00
  Multiplayer Renaissance
  The game of identity and communication occasions. The case of Indian video games and the integrated web.
• 11.00 – 11.30
  Perceptione Virtuosa
  The virtuosity of languages. The ability, emotion, control over contents. The case of Indian music videos and stories.
• 11.30 – 12.00 – coffee break
  
• 12.00 – 12.30
  Virtuous Communication for the brands of the future
  By Felice Limosani, Art Director
• 12.30 – 13.00
  Memoriae Visionariae
  How through channels, reasoning and emotions, the media of the past and those of the future meet in unexpected ways. The relationship between web and radio.
• 13.00 – 14.00 – lunch
  
• 14.00 – 14.30
  The Great Indian Bazaar: economy, culture and the communication patterns in the largest democracy in the world
  By Dipak Pant, anthropologist
• 14.30 – 15.00
  Creatividad Publica
  Communication will be in the public dimension a dynamic that is always more linked to responsibility of the place. The relationship between the web and billboards.
• 15.00 – 15.30
  Total, globalisation and the Indian challange
  Dialogue between Roberto Panzarani, President of Studio Panzarani & Associates – author of the book «L’innovazione a colori: una mappa per la globalizzazione» – and Piero Bassetti on public creativity.
• 15.30 – 16.00 – coffee break
  
• 16.00 – 16.15
  Emotion Soutenible
  Within the area of sustainable vision and systematic approach, there emerges the approach of reticence of the contemporary imaginary.
• 16.15 – 16.45
  The case of Hybrid Tuk Tuk
  The testimony of Elmar Stroomer and Oriol Pascual, Enviu, Innovators in sustainability
• 16.45 – 17.15
  Body Sense
  The importance and the protagonism of the body emerging with power in the mediatic tale and the new communication.
  The case of the new realities in TV and their relationship with the web.
• 17.15 – 17.30
  Strategic Conclusions

Retail Trends 2008: Russia and new luxury visions

Workshop Program

• 9.30 – 10.00
  Introduction
  «The Russian market between uncertainty and possibility» Conversation between Francesco Morace and Giorgio Arfaras, writer and opinion-maker, expert in financial markets
• 10.00 – 10.30
  Pluriversus Trasformactio
  The multiple dimensions of luxury and the Consum-Author as the protagonist: The multifaceted reality.
  Video on ISaloni WorldWide – Moscow Design Week by Elena Nemkova
• 10.30 – 11.15
  Multiplayer Renaissance
  The dimension of play and creative experimentation as a new richness: the hyper reality of the world of the young and the new icons of luxury
  The case of Kreaton. Sergio Nava, Creative Director
• 11.15 – 11.45 – coffee break
  
• 11.45 – 12.15
  Perceptione Virtuosa
  The refinement of luxury through the attention to detail and the richness of the experience: luxury as a pleasure in daily life
• 12.15 – 13.00
  «The importance of the Russian market for the made in Italy»
  The testimony of Luigi Rubinelli, Director Mark Up
• 13.00 – 14.00 – lunch
  
• 14.00 – 14.30
  «The new retail vision: in-store and on-line»
  The testimony of Felice Limosani, Art Director
• 14.30 – 15.15
  Memoriae Visionariae
  Memory as a creative container and the visionary dimension of luxury: the centrality of the artistic experience
  The market of Art collecting: conversation between Elisabetta Pasini and Giovanna Bertazzoni – Head of Department Christie’s, London
• 15.15 – 15.40
  Creatividad Publica
  The city as a place for exchange between the public and private dimension
• 15.40 – 16.00
  Emotion Soutenible
  Necessary luxury: the ethical and eco-compatible dimension as the new frontier for luxury products. The sustainable reality and the importance of the project, of the audience and of reciprocity
• 16.00 – 16.15 – coffee break
  
• 16.15 – 16.40
  «Licensing and new markets: the case of Riva»
  Elena Gatto, Project Manager Daniele Di Montezemolo & Associati Licensing
• 16.40 – 17.00
  Body Sense
  The quality of luxury as vital hedonism: the dimension of excess, of transgression and of energetic charge. Reality as the theatre of expression
• 17.00 – 17.30
  Strategic Conclusions
  Global trends and innovation.
  The creativity of local realities and the new challenges for the made in Italy.
  The Future Vision Workshop 2009 – FCL Panel