The Performance Age

The 8th edition of the Future Vision Workshops held by Future Concept Lab in 2006 embraced the argument of age and generations, assuming that the profound changes in the different ways that customers perceive the gap age have a profound impact on the different markets.

4th April 2006

Aesthetics and new generational performance

Workshop Program

  • 9.30 – 11.15
    The challenge of age: introduction to the topic of 2006. The role of aesthetics.
    by Future Concept Lab
    Posh Tweens
    Adolescents, lovers of all that is new: perhaps the last and the only followers of fashion in a traditional logic.
  • 11.15 – 11.30 – coffee break
  • 11.30 – 11.45
    Stephane Scheyven – Business Development Manager – Xtreme Information
  • 11.45 – 13.30
    Expo Teens
    Teenagers that live their identity as “exposure” (as exhibition, but also exposure to technologies and use of tribal codes and sensibilities towards various languages) through which create their own aesthetic world.
    Sense Girls
    Refined and sensitive, propose a innovative aesthetic, very close to the Asian sensibility and sensoriality.
  • 13.30 – 14.30 – lunch
  • 14.30 – 16.15
    Singular Women
    Female singularity that express their authenticity decisively: more audacious and knowledgeable.
    Aldo Cibic – Architect and Designer
    DeLuxe Men
    The witnesses of a “real new luxury” that represents a must, above all in the emerging countries.
    Tripping Seniors
    The “boomers” that don’t accept the typical old age values and behaviours, and re-launch the values of their utopian youth, filtered by their experience and maturity.
    Marco Piva – Architect
  • 16.15 – 16.30 – coffee break
  • 16.30 – 17.30 (Event open to the public)
    24 HOURS SET
    Performance as a condition of life, before artistic gesture – The generational performances: THE IMAGE
    Curated by Franco Bolelli, philosopher and writer with the participation of: Andrea Zingoni · Barbara Corti, Mauro Bevacqua · Elio Fiorucci, Andrea Branzi · Brunella Caccaviello, Joseph Forakis · Kazuyo Komoda, Harry & Camila · Alessandro Mendini, Pol!femo Fotografia, Paula Junchen & Ruy Teixeira, Armin, Linke · Francisco Gomez
22nd June 2006

Age through the mirror of consumption

Workshop Program

  • 9.30 – 11.15
    The game of consumption between age and generations.
    by Future Concept Lab
    Frantic Teens
    Phrenetic and compulsive teenagers, thirsty for experience and consumption.
  • 11.15 – 11.30 – coffee break
  • 11.30 – 13.30
    Bernard Cova – Marketing lecturer at Euromed University, Marseille
    Linkers Boys
    The sons of the new social democracy – subjects and tribe multiplayers – open to unexpected combinations between mediated phenomena and personal experience, in order to create and re-launch “common codes”.
    Unique Sons
    The only child generation: individualists, egocentric, narcissists, consumers. Alone and they feel “unique”.
  • 13.30 – 14.30 – lunch
  • 14.30 – 16.15
    Mind Builders
    Expression of the new intellectual bourgeoisie in Asia and the world: software engineers and programmers, cosmopolitan, with a vocation for services and technology.
    Normal Breakers
    The new rebels, with a critical and creative vision of reality, for who technology is an irreplaceable life companion: in the form of file sharing, blogging and all the technological sharing strategies.
    Pleasure Growers
    Of older age, experience pleasure and the sensorial world as a horizon of hedonistic experience and intelligence.
  • 16.15 – 16.30 – coffee break
  • 16.30 – 17.30 (Event open to the public)
    24 HOURS SET
    Performance as a condition of life, before artistic gesture – The generational performances: MUSIC
    Curated by Franco Bolelli, philosopher and writer
    Participants included musicians, performers and creatives of different genres, age and cultures.
12th October 2006

The New Media Scenario and TV Trends

Workshop Program

  • Techno Playing
    Learning from the Posh Tweens: how to manage speed and the spreading energy of the message
  • Tribal Fluidity
    Combining the two Expo Teens’ dimensions: fluidity and constant connection
  • Surfing Boundaries
    Crossing new boundaries with the Linkers Boys’ applied experience
  • Powerful Testimonials
    Enhancing the charismatic force of testimonials: the Unique Sons’ Tale
  • Knowledge Expansion
    Connecting Mind Builders’ experience and expertise within the digital world
  • Learning Landscapes
    Giving value to exchange and difference through communication: the Tripping Seniors challenge

  • The presentation of trends by Future Concept Lab was highlighted by the experience of renowned new media players:
    Paul Kemp Robertson, Chief Editor of the Contagious Magazine, published by the X-treme Group (London, UK)
    Sara de Dios, VP Business Insights, Mediaplanning Group (Madrid, Spain)

  • The workshop closed with the performance entitled “On the side of evolution” by Franco Bolelli (philosopher and writer), who presented instructions for the use of blogs, Playlist, MySpace and other intriguing technologies.
30th November 2006

The New Retail Scenario: Gift Economy and Experimentation

Workshop Program

  • 9.30 – 11.45
    Retail as new visions and relationship’s Lab.
    by Future Concept Lab
    Square & Share
    Frantic Teens’ expressive language and the shop as a tribal place
    “The Puma case history” – Paolo Lucchetta, Retail Design.
    Emotional Crossense
    Sense Girls’ refined sensorial touch and the emotional experience within the shop
    “illy Gallery” – Linda Gobbi, Future Concept Lab.
  • 11.45 – 12.00 – coffee break
  • 12.00 – 13.00
    Essential & Existential
    Singular Women’s critical and constructive ability to enlarge the retail concepts
    “The profile of Coop bookseller” – Paolo Lucchetta, Retail Design.
  • 13.00 – 14.00 – lunch
  • 14.00 – 17.00
    Crucial & Correct
    Normal Breakers’ ongoing revolution on the everyday purchasing experience
    “The new reality of Community Retail” – Cristina Favini, Logotel Retail Director
    DeLuxe Men’s visionary ability applied to the luxury shops
    “New Technologies for service excellence” – Marco Zamperini, Vice President Etnoteam
    Deep & Daily
    Pleasure Growers’ cultivate taste on the expanding of the day by day retail
    “The display project of Boticário in Italy” – Paolo Lucchetta, Retail Design
  • 17.00 – 17.30
    “Living Simplicity”
    with: Sergio Tonfi – Brand Communication & Media Relations Manager – Philips Italy
    Franco Bolelli – Event coordinator
    Andrea Zingoni – Event director