What must be done? Globalisation and asymmetrical markets: The 20 trends that are changing the world
On the basis of the project dedicated to Genius Loci, developed in 2001, Future Concept Lab proposed a new ‘transition’ in 2002, to manage the myriad of challenges for society and the market: the 4 workshops worked on the tandem “Globalization and asymmetrical marketing”, looking primarily to acquire new opportunities for thought and paradigms of behaviour.
No Trend, Si Experience
Fashion, beauty, expressive forms: 5 new emotional catalysts. The avant-garde of aesthetics and products to build new consumer strategies.
No Targets, Yes Links
The 5 new frontiers of segmentation. The unexpected connections in asymmetrical marketing and the shift from an economy of exchange/trade to and economy of links.
No Lifestyles, Yes Mindstyles
The creative shift in communication: the 5 new strategies for brand building.
No Logo, Yes Place
The management of places-markets and the 5 strategies of asymmetrical distribution.