Material Preview: The new aesthetic and consumption trends – Florence

Francesco Morace and Paolo Ferrarini as is customary (it is the eighth consecutive edition that sees their participation) presented the new aesthetic and consumption trends at Material Preview, organised by the EFD Center. They Indicated the colours, materials, environments and the formal styles that will characterise winter 2008/09. The International style team of EFD, The European Fashion Designers’ Association, directed by Paul Cipriani, focused on four significant topics. Physical Virtuosity, Painted Dimension, Fluid Passion and Blowed Mood. The materials proposed in the trend Book and Video shared a common vision of tactile and visual suggestion in order to satisfy desire of sensory hedonism. Where surfaces are strongly animated, spoken, emotive and underline a tangible luxury.