Internatinal Innovation and Creative Forum – São Paulo

The presentation of the Real Consumption Trend by Sabina Deweik

On the occasion of the International Innovation and Creative Forum, held in Sao Paulo, Brazil, Sabina Deweik was invited to present the avant-premiere of the Real Consumption Trends by Future Concept Lab.
The event, held at Hotel Unique, an architectural icon of the city, aimed at bringing together the main personalities of the business and academic worlds in order to present and discuss themes related to the Creative Economy and Innovation. In the presentation, Sabina anticipated the eight trends related to consumption with the most interesting cases of applied creativity, imagination and innovation in different areas such as design, architecture, product, retailing, communication, etc.
The event was organised by the Istituto da Economia Criativa, which has the mission of developing these themes in all aspects, while focusing mainly on their application in the field of economics, and in relation to companies and business in general.