Il Senso dell’Italia at Triennale di Milano

On Tuesday the 4th of march at the Triennale di Milano the book “Il Senso dell’Italia” was presented to the public, the latest book by Francesco Morace, published by Libri Scheiwiller, within which instructions for a third Italian economic miracle are indicated. It was explained how in this moment of great uncertainty for the image of Italy, it is in reality possible to define international strategies for the companies of the made in Italy that never before have had the possibility of winning in the world, starting from good taste, from excellence and from the competences typical of our model of development. The panels participants openly discussed the theme of the Third Renaissance.
Andrea Branzi – designer, architect and professor at the Politecnico di Milano – explained about the specificity of Italian design and introduced the public to the exhibition that he personally curated and is currently showing at the new Design Museum, Triennale di Milano. Paolo Anselmi – European vice-president of GFK Eurisko – presented a research project on the perception of Italy in the world, confirming that aesthetics, culture, variety, relation and quality of living constitute the driving force for Italy the world over. Luca de Biase – journalist and the director of Nova, the newspaper supplement of Il Sole 24 dedicated to innovation – highlighted the compatibility of the Italians with the birth of the economy of happiness and the creative use of new technologies, while Giovanni Lanzone – director of the Business Design course at Domus Academy – concluded reminding the public of the urgent need for a new model of business in which aesthetics and ethics demonstrate themselves to be complimentary.