Elisabetta Pasini held a conference the 28th of May 2008 in Barcelona during the 8th edition of the yearly meeting organised by Barcelona Activa in order to promote new connections between companies and professionals through the sharing of ideas, experiences and expertise. Sponsored by the Barcelona’s City Hall, the two-days event was held in the Palacio de Congresos de Catalunya through conferences, performances and face to face meetings. Future Concept Lab speech themed Coolhunting: an innovative methodology to investigate the future was attended by more than 300 people.