Cenário Internacional de Tendências is a training event that Future Concept Lab organises each year in São Paulo, Brazil, presenting the most updated, research and strategic applications in relation to consumer trends, with respect to the most interesting phenomena on the international stage.
For 2014, on the occasion of the 3rd edition, the title and main theme will be: “The social revolution and the impact on consumption”. The event will be held Friday, 30th May 2014 from 9.00 to 17.00; at the Museu da Imagen e do Som in São Paulo (Avenida Europa 158, Jardim Europa).
- 8.30 – 9.00 – Registration and Welcome Coffee
- 9.00 – 9.30 – Opening introduction by Francesco Morace: Radical Change: the meaning of the social reality in expansion. Existenz Maximum in the relationship between people and the market.
- 9.30 – 9.50
Genius Plus. An experimentation of sense in products and their fruition all with a high level of satisfaction.
- 9.50 – 10.10
eMotion Partners. Integrated products and services: travelling companions for consumption and mobile occasions.
- 10.10 – 11.00
The case of Moleskine and its creative territory between analog and digital.
Maria Sebregondi, Vice President of Brand Equity & Communication Moleskine
- 11.00 – 11.20 – Coffee Break
- 11.20 – 11.40
The first Audi Lounge of Latin America with the concept “you are your own experience.” Simone Caggiano, Customer Experience Audi and Yael Steiner, Cultural entrepreneur.
- 11.40 – 12.00
ModularScapes. Spatial boundaries and domestic objects in a modular and transforming landscape.
- 12.00 – 12.20
Pro-creative Inclusion. Consumer culture and cultural consumption, between new scenarios and shared strategies.
- 12.20 – 12.40
Questions and discussion
- 12.40 – 13.40 – Lunch
- 13.40 – 14.30
iCoolhunt: using social gaming *data and insights* to design a comprehensive map of global innovation.
Luca and Alessio Morena, iCoolhunt founders
- 14.30 – 14.50
Common Me. Social retail and new networks of relationships between consumers and business, point of sale and the territory.
- 14.50 – 15.20
Bright Metropolis. Smart technology moves to the cities, offering new forms of communication and intelligent urban furniture.
- 15.20 – 15.40 – Coffee Break
- 15.40 – 16.30
Brazilian Factor, vision, identity and strategic directions in the concept map of “Brand Brasil”.
- 16.30 – 17.00
Closing remarks and strategic conclusions.
- 17.00 – 17.30 – Cocktail