On the 30th of April there was held at the MIS (Museu da Imagem e do Som) in São Paulo the 2nd edition of the Cenário Internacional de Tendências, the event with Future Concept Lab’s Brazilian audience, the 2013 edition had as its main theme “consumers of the future and the forces of innovation”. Profiling the different generational nuclei and the related trends in aesthetics, consumption, communication and retail, during the course of the event, which also saw the participation of two guests: Giorgia Martone (Marketing Director of ICR-ITF s.p.a) and Edson Matsuo (Creative Director of Grendene).