Future Concept Lab » retail

Il futuro è il presente e nel consumo vale la biografia di ciascuno di noi

FCL — Fri, 06 Jul 2018 08:33:12 +0000

Il Futuro del Retail

FCL — Thu, 13 Apr 2017 14:34:06 +0000

ElleDecor.it [WWW] [Italian]

Retail 2015: “circularity” and the macro directions of commercial exchange

FCL — Mon, 09 Nov 2015 08:00:54 +0000

Video preview of “CIRCULARITY” AND THE MACRO DIRECTIONS OF COMMERCIAL EXCHANGE – Future Vision Workshops held on the 26th November 2015. More info … [Video in Italian]

Morace: crescita felice si e creando valore

FCL — Wed, 28 Jan 2015 10:15:19 +0000

Retail Watch [Video in Italian]

Retail 2014: Common Me

FCL — Mon, 10 Nov 2014 16:48:02 +0000

Video preview of “Common Me” – Future Vision Workshops held on the 27th November 2014. More info … [Video in Italian]

Morace-FCL: l’italian factor ha stoffa da vendere

FCL — Mon, 24 Feb 2014 17:00:11 +0000

Retail Watch [WWW] [Italian]

Morace-FCL: il retail ascolti le persone

FCL — Thu, 05 Dec 2013 08:00:23 +0000

Retail Watch [WWW] [Italian]

Morace – FCL: insieme abbiamo un futuro, anche oggi

FCL — Fri, 12 Apr 2013 16:00:02 +0000

Retailwatch.it [WWW] [Italian]

The Moleskine Lab

FCL — Sat, 02 Mar 2013 20:28:37 +0000

The research and consultancy performed by Future Concept Lab since 2012 for Moleskine was carried out using the tools provided by our Lab approach. The project was structured in various stages, methodologically diverse, yet closely related to each other.
The project led to the identification of strategic indications for planning the future steps of the company, at a time of great evolution with regards to its products, communication and retail expansion.
The Lab was carried out in four distinct phases, which enabled Future Concept Lab to analyze in-depth the main phenomena related to consumer usage of Moleskine products, and to decipher the current brand values, by incorporating them with the Paradigms of the Future and New Generational Targets, in different geographical contexts through use of the Genius Loci Program. Use of Future Concept Lab ‘s permanent in-house research programs (the Paradigms of the Future, the Mindstyles Program and the international Observatory of Consum-Authors) was essential to the project, both for the comprehension of materials and internal data from Moleskine and for the integration of the research methodologies in the field (ethnographic observation and focus groups).

Morace: il retail? Confidenza e fiducia

FCL — Mon, 19 Nov 2012 17:00:21 +0000

Retailwatch.it [WWW] [Italian]