Future Concept Lab » Real Fashion Trends

Polimoda: Lesson-Presentation

FCL — Thu, 10 Jan 2008 17:00:35 +0000

On Thursday the 10th of January Paolo Ferrarini presented the book “Real Fashion Trends” at Florence’s Polimoda. An occasion to talk with teachers and students about the techniques and practices of coolhunting.

Real Fashion Trends at IULM

FCL — Mon, 10 Dec 2007 17:00:49 +0000

On the 10th of December 2007 Francesco Morace and Paolo Ferrarini presented “Real Fashion Trends: the cool-hunter guide” to the Public Relations and Advertising students of the Faculty of Scienze della Comunicazione e dello Spettacolo at IULM in Milan. Nello Barile and Alberto Abruzzese took part.

Real Fashion Trends at the Univeristà di Parma

FCL — Thu, 29 Nov 2007 17:00:20 +0000

On the 29th of November 2007 Francesco Morace and Paolo Ferrarini held a lesson at the University of Parma, in the context of the degree course in Trade Marketing and Commercial Strategies of the faculty of Economy, co-ordinated by Prof. Sebastiano Grandi. Also on this occasion the book “Real Fashion Trends: the cool-hunter guide” was presented.

Real Fashion Trends on Radio Deejay

FCL — Sun, 18 Nov 2007 17:00:03 +0000

On the 18th of November 2007, within the radio show Domenica Deejay, Paolo Ferrarini was interviewed by Gianluca and Nicola Vitiello on the release of the new book “Real Fashion Trends: the cool-hunter guide”. The interview was proceeded by a detailed introduction edited by Veronica Durante.

Introduction

Interview

Radio Deejay [mp3] [Italian]

Real Fashion Trends at Triennale di Milano

FCL — Thu, 08 Nov 2007 17:00:35 +0000

On the 8th of November 2007 the book “Real Fashion Trends: the cool-hunter guide” was presented to the public at Triennale di Milano. As well as Francesco Morace, the editor of the book and founder of Future Concept Lab, there was Elio Fiorucci (Stylist and a point of reference for every cool hunter), Valentina Ventrelli and Paolo Ferrarini (co-authors of the book). The were over 300 people present who were able to follow and be protagonists of a performance of “live cool-hunting” through the photographs of Valentina di Francesco.