https://www.futureconceptlab.com Tue, 23 Jun 2026 12:22:13 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.13 https://www.futureconceptlab.com/future-concept-lab-evento-marca-brasil-aberje/ https://www.futureconceptlab.com/future-concept-lab-evento-marca-brasil-aberje/#comments Tue, 29 Oct 2013 17:00:57 +0000 http://www.futureconceptlab.com/?p=5119 On the 31st October, Sabina Deweik, director of FCL do Brasil, participates at the event Marca Brasil Aberje, at the Pullman Hotel Ibirapuera, in São Paulo, created to disseminate and discuss the perceived image of Brazil around the globe.The event focuses on the role of communication in the consolidation, building and strengthening of the brand “Brazil”, through presentations and case studies with leading professionals who analyse the ‘Brazilianness’ and reflect on the positioning of Brazil as a central aspect in the perspective of internationalising the country. The presentation by Sabina Deweik – entitled “The Paradigms of the Future and the transition of Brazil” – presents itself as the line between Brazil and the new global directions is a starting point for a transition toward a sustainable future respecting the characteristics that are part of the Brazilian DNA: a strategy of consolidation called Made in Brazil.

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