Future Concept Lab » HEAD https://www.futureconceptlab.com Fri, 17 Jul 2026 14:29:08 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.13 JTI Clean City Lab 2014 https://www.futureconceptlab.com/jti-clean-city-lab-2014/ https://www.futureconceptlab.com/jti-clean-city-lab-2014/#comments Mon, 14 Apr 2014 10:00:41 +0000 http://www.futureconceptlab.com/?p=5837 The exhibition of the projects competing at the JTI Clean City Lab, JTI’s international design contest organised in collaboration with Future Concept Lab and under the patronage of Regione Lombardia and Comune di Milano, opened on April 8 at La Triennale di Milano.

Almost a hundred students from four prestigious international design schools – Politecnico di Milano, Chelsea College of Arts – University of the Arts London, IED Barcelona (I+ED Lab) and HEAD of Geneva – worked together to develop communication projects aimed at raising awareness of the impact of smoking habits on the environment, in order to change smokers’ behaviour and reduce the waste generated by cigarettes in urban areas.

Many innovative communication campaigns were submitted: the first prize was awarded to #epicmoment, a project developed by a group of students from the Politecnico di Milano: Mattia Geraci, Matteo Palmieri, Francesco Paleari and Gaia Satta. The project #epicmoment was unanimously chosen ” for the ability to transform a duty (looking for a suitable container in which to throw away the cigarette end) in a happy, shared “epic moment”. With the possibility of a web version, this is a good opportunity to circulate a viral, virtuous and engaging on-line message.”

The second place went to This is not a small problem, by Joana Pereira and Anibal Tapias, IED Barcelona (I+ED Lab), for “for the clear and direct communicative power of the message”. The third prize was awarded to Listen to your butt by Billy Osborne of Chelsea College of Arts – University of the Arts London, for “the originality of a poetic and emotional message”.

Special mentions to: I was a cigarette butt by Alejandra Chinolla, Amparo Cativiela, Belén Páliz and Claudia Guevara (IED Barcelona) and 2-10 by Matt Ashmore (Chelsea College of Arts London).

The winners, together with the other finalist projects, were on display to the public at Triennale di Milano – Triennale Lab space from April 8 to 13, 2014 in an area which has been designed by Vicente Garcia Jimenez & Cinzia Cumini studio.

Launched in 2011, the “JTI Clean City Lab” fosters dialogue around the model of a “city of the future”, an open city respectful of the different choices made by different people. The first edition focused on the portable ashtray of the future, and the second on ashtrays for external use. The third one last year was devoted to outdoor spaces for smokers.

Exhibition Video

]]> https://www.futureconceptlab.com/jti-clean-city-lab-2014/feed/ 0 JTI Clean City Lab 2013: The Winners https://www.futureconceptlab.com/jti-clean-city-lab-2013-winners/ https://www.futureconceptlab.com/jti-clean-city-lab-2013-winners/#comments Wed, 17 Apr 2013 10:00:06 +0000 http://www.futureconceptlab.com/?p=3140 The winning projects from the international design contest JTI Clean City Lab, created by JT International SA (JTI) in collaboration with Future Concept Lab and under the patronage of Comune di Milano, were announced on April 11, 2013 at La Triennale di Milano. The goal of the contest is to present new urban solutions to relegate the concept of smoking areas to the past, reducing environmental impact and becoming greener. Students and professors of the four design schools participating in the contest – Politecnico di Milano, London South Bank University, IED Spain of Madrid and HEAD of Geneva – attended the prize-giving ceremony.
This year IED Spain of Madrid triumphs as winners of the first prize with its project “Nonsispegne” (Wontstubout) by Jaime Liñan and Dolores Toboso, with the second place going to “Spira” (Swirl) by Alexander D’Alessio. The jury commented on its choice: “The idea of substituting the stubs with clearly visible lights uses this negative behavior to play on the smokers’ social conscience and regenerate urban space; this is a powerful communication tool that can be used equally effectively in the city and on the web”.
On the other hand “Spira” was convincing as “a live breathing membrane attached to city lampposts (or other suitable existing urban elements) that “reacts” to smoke, unfurling to provide an area in which smoke is absorbed so that smokers and non-smokers can mingle. The dynamic nature of this project and its ability to combine aesthetics and functionality are of significant impact”.
The third prize has been awarded to “Drain Away” by Diana Csilla Toth of London South Bank University. Based on the smoker’s habit of throwing cigarette butts down drains, this project transforms a negative act into a socially acceptable ritual by creating ad hoc “drains” for smokers, with a new formal urban color code, perfectly integrated into the language and logic of the city.
The jury has also awarded a special mention for communication to “Smoketionary” created by Liliya Galabova and Mirian Miguel, once again students from Madrid’s IED Spain. This project deserves a special mention for its freshness; by observing smokers as a group, a number of common practices were identified and documented to create a brilliant mapping of opportunities for smokers, transforming the urban territory by highlighting smoking areas and related events.

The Winners

The Jury

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