Program

• 8.30 – 9.00 – Registration and Welcome Coffee
• 9.00 – 9.30 – Opening introduction by Francesco Morace: Radical Change: the meaning of the social reality in expansion. Existenz Maximum in the relationship between people and the market.
• 9.30 – 9.50
  Genius Plus. An experimentation of sense in products and their fruition all with a high level of satisfaction.
• 9.50 – 10.10
  eMotion Partners. Integrated products and services: travelling companions for consumption and mobile occasions.
• 10.10 – 11.00
  The case of Moleskine and its creative territory between analog and digital.
  Maria Sebregondi, Vice President of Brand Equity & Communication Moleskine
• 11.00 – 11.20 – Coffee Break
  
• 11.20 – 11.40
  The first Audi Lounge of Latin America with the concept “you are your own experience.” Simone Caggiano, Customer Experience Audi and Yael Steiner, Cultural entrepreneur.
• 11.40 – 12.00
  ModularScapes. Spatial boundaries and domestic objects in a modular and transforming landscape.
• 12.00 – 12.20
  Pro-creative Inclusion. Consumer culture and cultural consumption, between new scenarios and shared strategies.
• 12.20 – 12.40
  Questions and discussion
• 12.40 – 13.40 – Lunch
  
• 13.40 – 14.30
  iCoolhunt: using social gaming *data and insights* to design a comprehensive map of global innovation.
  Luca and Alessio Morena, iCoolhunt founders
• 14.30 – 14.50
  Common Me. Social retail and new networks of relationships between consumers and business, point of sale and the territory.
• 14.50 – 15.20
  Bright Metropolis. Smart technology moves to the cities, offering new forms of communication and intelligent urban furniture.
  
• 15.20 – 15.40 – Coffee Break
  
• 15.40 – 16.30
  Brazilian Factor, vision, identity and strategic directions in the concept map of “Brand Brasil”.
• 16.30 – 17.00
  Closing remarks and strategic conclusions.
• 17.00 – 17.30 – Cocktail