On June 15th at the Hotel Sheraton Golf Parco De ‘Medici in Rome there took place the first “TH.KOHL Observatory. Investing in pharmacies”. With this conference sponsored by Cosmofarma and Federfarma, the Venetian Company part of the International Group – specialized in designing new layouts for pharmacies – sought to offer strategic insights in relation to the profound changes taking place in the pharmacies sector. The presentation by Francesco Morace to pharmacists from all over Italy, highlighted the importance of investing in change, enhance ones own position, identity and uniqueness.