Concept Designer, in FCL since 1999 she specializes on material culture observation and project innovation, and co-ordinates the coolhunters network. She carries out research for international clients, identifying the local and global opportunities for concept development of products, communication and retail strategies. In 2009 she envisioned and developed, together with Elisabetta Pasini, the TrendsGymnasium project, an on-line training course regarding trends application. Holding a BA (Hons) in Industrial Design (Ravensbourne College of Design and Communication validated by Royal College of Art, London) and a Master’s Degree in Corporate Vision (Domus Academy, Milan), she regularly lectures in postgraduate courses at Politecnico di Milano and Istituto Marangoni and holds seminars for working professionals in many European Universities on the subject of business design and design thinking. Since 2004 she is Master thesis mentor in Domus Academy. Writes design articles and is the co-author of the books: Body Visions (2004), Living Trends (2005), Real Fashion Trends, the coolhunter guide (2007) and Consum-Authors (2008). Frequent speaker and moderator in international meetings, in 2009 she co-chaired the Design Management Europe conference, at Triennale di Milano, Milan.

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