Graduated in Foreign Languages and Literature at Bocconi and in Humanities at the Università Statale di Milano, specializing in Psychology. Since 1980 she has been responsible for qualitative studies in Italian and international research institutes. Her educational path, between Literature, Philosophy and Psychology, have allowed her to focus on all areas of Qualitative Research, from the definition of the objectives to the identification of precise research techniques, to the analytic analysis of results and the definition of business strategies.
With Future Concept Lab, since 1994, she has coordinated and led ad hoc research activities of qualitative methodology in Italy and abroad, in particular in France, UK, Germany, Brazil and Japan. The sectors most explored are those of luxury, fashion, beauty, food, and domesticity.